Date: July 30，2026
A high-level strategic meeting was successfully held at the headquarters of SOHO Group on July 30. The SIRO GROUP delegation was led by CEO Mr. Sina and General Manager Mr. Roly. The negotiation team from state-owned enterprise SOHO Group included Mr. Peter, Ms. Echo and Ms. Sherry. Both sides conducted in-depth, constructive communication and reached consensus on comprehensive strategic cooperation focusing on solar energy and LED lighting projects targeting the Middle East market.
As a globally recognized comprehensive supplier with mature overseas market layout, SIRO GROUP owns the influential SIRO brand, with stable market channels, extensive local distributor networks and rich regional operation experience across the Middle East. The group’s business portfolio covers agrochemicals, fertilizers, solar panels, energy storage systems and LED lighting solutions. Against the backdrop of ongoing post-war reconstruction demands in multiple Middle East regions, local governments and project contractors have sharply increased demand for reliable solar power facilities and energy-efficient LED lighting products.
SOHO Group, a reputable state-owned enterprise, boasts solid policy support, standardized international trade operation systems, robust supply chain resources, strong capital strength and outstanding global compliance capabilities. The state-owned platform advantages can effectively facilitate cross-border project docking, international logistics arrangement, financial support and market access certification procedures for overseas engineering projects.
During the meeting, Mr. Sina, CEO of SIRO GROUP, expressed high expectations for the joint cooperation. He stated that the Middle East is a core strategic market for SIRO’s new energy and lighting business. Frequent reconstruction projects create long-term opportunities for off-grid solar systems, energy storage equipment and LED infrastructure lighting. Relying on SIRO’s brand reputation, mature overseas distributor ecosystem and localized market insights, paired with SOHO Group’s state-owned enterprise platform strengths, both parties can achieve perfect complementarity of advantages.
General Manager Mr. Roly supplemented that SIRO has accumulated abundant experience in product customization, after-sales service and local demand adaptation in the Middle East. The company understands regional technical standards, tender requirements and end-user preferences well. The partnership will accelerate the delivery of high-quality solar and LED products to meet surging construction demands in the region.
Representatives from SOHO Group, Mr. Peter, Ms. Echo and Ms. Sherry, affirmed the huge market potential of Middle East new energy and lighting sectors. They mentioned that SOHO Group keeps expanding its overseas new energy export layout. By cooperating with SIRO GROUP, the enterprise can leverage SIRO’s established brand influence and mature regional sales network, while providing solid state-owned institutional support for project implementation, risk control and international business expansion.
Both parties agreed to jointly promote solar panel, energy storage and LED lighting projects throughout the Middle East. The alliance will integrate high-quality manufacturing resources, optimize product supply chains, participate in regional reconstruction projects, and develop customized renewable energy and lighting solutions for local clients.
This strategic partnership delivers mutual benefits on multiple levels. For the Middle East market, stable supply of cost-effective solar and LED products will support local infrastructure construction and green energy transformation. Domestically, the collaboration creates a powerful export channel to promote Chinese-manufactured solar equipment and LED lighting products to enter the Middle East market in larger volumes.
Moving forward, the two teams plan to set up special working groups to push forward project docking, product certification, tender preparation and market promotion. With complementary strengths, SIRO GROUP and SOHO Group aim to build a long-term stable strategic alliance, seize post-war reconstruction opportunities in the Middle East, facilitate regional sustainable development, and continuously boost the export competitiveness of China’s new energy and lighting manufacturing industry.
